Welcome to SOMLYAY, where expertise meets passion to redefine hospitality, events, and wine services. Led by Erik Segelbaum, an industry trailblazer with over 30 years of experience, we offer bespoke solutions tailored to your vision. From luxury hospitality, designing breathtaking wine cellars, wine acquisition & liquidation, managing legacy collections to curating unforgettable private and corporate events, we specialize in elevating every detail. Explore how SOMLYAY can transform your ideas into exceptional experiences with precision, innovation, and unparalleled service.

Erik Segelbaum is an Advanced Sommelier, Food & Wine Magazine 2019 Sommelier of the Year, and 2020 Wine Enthusiast 40 under 40 Tastemaker with over 3 decades of industry experience. He is known for creating and running highly profitable, award winning beverage programs and as a highly engaging educator. His experience includes Corporate Beverage Director for Starr Restaurants, Head Sommelier of MV The World, and Corporate Wine Director of Schwartz Brothers Restaurants.

Erik is the founder of GoodSomm -a luxury lifestyle wine club, is the co-owner of Amalfi Beverage Company -luxury RTD cocktails, and SWIG Partners -an import and distribution facilitation agency. He has been Smithsonian’s national wine educator since 2019, hosting monthly consumer classes. Additionally, Erik is an editor and journalist for most major consumer and trade publications including Food & Wine Magazine, Wine Spectator, Somm Journal, Tasting Panel, and more. He can frequently be found moderating and presenting at the nation’s most prestigious trade and consumer conferences including Aspen F&W, Pebble Beach F&W, SOBE WFF, Sommcon and more.

Additional accolades include Certified Specialist of Wine (with distinction) with the Society of Wine Educators, and Wine and Spirits Locations Specialist (with distinction). Erik’s experience includes 10 years as a fine dining chef and over 20 years as a sommelier. Segelbaum has opened 30+ restaurants and hotels from Michelin Star fine dining to fast casual and multi-unit concepts. Segelbaum serves as the Vice President of the United Sommeliers Foundation, a charity that provides financial assistance to wine professionals in critical need.

a Wine Club by Erik Segelbaum

Brokerage & Import Services

Canned Cocktail Company

501c3 Charitable Foundation

Get to know our clients

From designing educational programs, hosting your brand’s consumer and trade events, program management and much more… take a look at some of our partners: